Inspired by Science

Inspired by Whale Shark’s iconic spots used by researchers as shark IDs – a citizen science initiative that effectively activated stakeholders in the shark tourism industry in countries like Maldives. Each suit links to a feed of the very shark featured in the print.

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At launch we'll only be able to connect you to the shark feed via a QR code. We're in the process of developing digital capabilities and partnerships based on computer vision, allowing mass adoption of citizen science in mainstream cultures. Imagine someone snaps a picture of you in your suit, and the phone can automatically "read" the dots and take to the out and about's (in real time) of the shark you're wearing!