ISWT 2020 Fashion Activism
(COVID can't stop us)
In Way of Beauty
The founding of In Sharks We Trust was as an apology, as China is historically responsible for the fin trade that decimated global shark population. We're here to galvanize purpose and reimagine activism — in way of beauty. Beautiful things gives us patience. With patience comes a pause for thoughts. Thinking makes room for wonder.
So we took it to the biggest seafood market within reach, which houses up to 1/4 of the seafood that comes through Shanghai –– to do an ISWT photoshoot.
By juxtaposing beauty and the gruesome hustle, we staged not a protest, but an objection. To show the world there are individuals fighting for change too. And to remind China of the unseen and the overconsumption of seafood.
Believing that where mistakes were made, changes can happen too.
GET ON THE LIST!
We'll let you know when products drop and when we have something amazing to share:)