ISWT 2020 Fashion Activism

(COVID can't stop us)

In Way of Beauty


The founding of In Sharks We Trust was as an apology, as China is historically responsible for the fin trade that decimated global shark population. We're here to galvanize purpose and reimagine activism — in way of beauty. Beautiful things gives us patience. With patience comes a pause for thoughts. Thinking makes room for wonder. 


So we took it to the biggest seafood market within reach, which houses up to 1/4 of the seafood that comes through Shanghai –– to do an ISWT photoshoot. 


By juxtaposing beauty and the gruesome hustle, we staged not a protest, but an objection. To show the world there are individuals fighting for change too. And to remind China of the unseen and the overconsumption of seafood.

Believing that where mistakes were made, changes can happen too.

One of world's most active champions of ecotourism based in Donsol. Actively working with the local government it's helped Donsol rise from a 5th class municipality on its way to 1st. Honored to be supporting its Environmental Education team in school outreach and innovative education programs.

The pioneer and visionary leader in ecotourism in Tanzania’s biggest marine park, Kitu runs responsible whale shark encounters and has been devoted to youth education and conservation capacity building in the local community for over 20 years.

Created in 2016 MWSPF's research findings has made Nosy Be the newest hotspot for whale sharks. It focuses on research, conservation and education, and we're working to send the first local female into conservation research and sustainable tourism!



We'll let you know when products drop and when we have something amazing to share:)

© 2020 In Sharks We Trust LLC