(In the Ocean) everything lived together, moved together, died with a purpose.

– Rob Stewart


Did you know Peter Benchley the father of Jaws spent his life defending the devil of his own creation? 100 Million sharks die each year from the finning industry, overfishing , lost of habitats and climate change – a direct result of overpopulation, overconsumption and cultural entitlement. The drastic decline in the population of ocean's apex predator is putting our ecosystem at the cusp of breakdown – the single greatest threat to the survival of humanity.


But what if – your greatest fear becomes your greatest legacy, in way of beauty? 


In Sharks We Trust sets out to do two things:


1. Create a new platform for shark education

2. Reinvent the approach to conservation from nature preservation to people empowerment.