In Sharks We Trust is the world's first for-purpose sustainable fashion brand 100% dedicated to

shark & ocean conservation, reinventing activism through lifestyle education & creativity.

Featuring the iconic prints of real whale sharks, the suits are regenerated from fishnets & pre/post consumer waste. ISWT currently partners with four international NGO field partners in Maldives, Madagascar, Tanzania and Philippines, using our profit to reinvest in conservation education, talent development and capacity building in coastal shark communities worldwide.

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150 Million sharks die each year from the finning industry, overfishing and climate change. They went from abundance to endangered in 30 years, putting our entire ecosystem at the cusp of breakdown – the single greatest threat to the survival of humanity.  

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Photo: Rob Stewart, Sharkwater

ISWT sets out to do two things:

1) Make conservation interesting, as the platform to bridge activism and mainstream, popular culture. 

2) A philosophical undertaking to inspire awe, inject perspectives and purpose in a world worth fighting for.

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"Honor The Fins" Underwater Photo Exhibition for Shark Conservation

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Above: Earth Day speech series with Wellington Huili Nursery

Bottom Left: "Run for the Ocean" in partnership with Nike

Bottom Right: Shark inspired Yoga in partnership with Pure Yoga

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Get on the List!

We'll let you know when new products drop and when we have something good to share.

Get on the List!

We'll let you know when new products drop and when we have something good to share.

Get on the List!

We'll let you know when new products drop and when we have something good to share.